Design Thinking is agile iterative development
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The customer is the reason, therefore, it is imperative that one Empathize and truly walk a mile in their shoes.
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Without proper effective Research, the potential of a project or design is riding a line with high risk of failure. We prefer failure in smaller incremental steps of failure in our Design phase.
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Ideas can be a dime a dozen, and with the Ideate phase that is expected, the real work comes in sifting through the 100 wild ideas to focus on the 10 that stand the chance of truly being a solution.
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Next, the proof in the pudding, a Prototype. One that can withstand some scrutiny of a full 360 review.
Finally, back to the customer with a working iteration that moves the solution forward.
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